Season-Long Content Partnership with Real-Time Impact Our work with the New York Jets extended beyond a single game weekend into a broader season partnership, supporting some of the team’s most high-visibility moments both on and off the field.
Ahead of the Nike Rivalry Game against the Miami Dolphins, we produced an indoor drone tour to unveil the Jets’ new locker room facility, giving fans an immersive first look at the upgraded space and setting the tone for the season. The drone tour blended precision flight, dynamic pacing, and premium visuals—designed specifically for social and digital rollout. It made waves across social media and even Adam Schefter reposted it on his instagram page. For Rivalry Weekend, our team embedded directly alongside the Jets’ internal social media group to support one of the most important moments of the year: the debut of the Nike Rivalry uniforms paired with a marquee divisional matchup. Our role was simple but demanding—be fast, flexible, and additive. Across game day and surrounding activations, we produced and delivered 40+ pieces of real-time social content, capturing uniform reveals, sideline energy, player details, and crowd atmosphere. Working shoulder-to-shoulder with the Jets’ team, we adapted on the fly to shifting priorities, last-minute requests, and the nonstop pace of a rivalry weekend.
In addition to real-time assets, we captured cinema-grade super slow-motion footage using the Freefly Ember, shooting at 1,000 frames per second. Within 24 hours, we delivered a 20-minute curated slow-motion cut, providing the Jets with a premium content library for future storytelling, hype edits, and brand moments throughout the season.
The result was a seamless, high-trust partnership—combining real-time execution, cinematic production, and adaptability at the highest level of professional sports.
