Athletic Content House was brought in to assist Paddletek’s internal marketing team during a studio shoot for the launch of the Paddletek Reserve. Working from Paddletek’s concepts and shot list, Athletic Content House led all video operations on set—handling lighting, cinematography, and camera work—before carrying the project through post-production and final edits. The collaboration demonstrated how a small, agile team could execute a polished launch piece while maintaining a streamlined production footprint.
We delivered a 10-second teaser ahead of launch and a 30-second product video, which together generated 1.2M+ views across Instagram, YouTube, and Facebook.
Paddletek described Athletic Content House as an “incredible team to work with” that was “professional and super creative”, delivering “premium quality creative” while ensuring the process was “smooth and flexible” from planning through post-production. They noted the team “went above and beyond to make sure we got some incredible shots” and worked through feedback “with ease and positivity until we were completely satisfied.”
