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Football

Caleb Williams Jersey Swap

3.1M

Views

120K

Likes

Summary

This was a content piece created for the Chicago Bears prior to the 2024 NFL Draft. The jersey swap was turned around in 24 hours and was their 2nd highest-viewed piece on draft night closely behind the TV broadcast clip of his name getting called. The virality was sparked by creating a dramatic jersey swap from his USC uniform to announce his official number on the Bears. It generated over 3 million views across social.

Instagram Reels – 925K Views / 750 hrs watch time / 51,000 Interactions (41,000 Likes, 537 Comments, 8,000 Shares, 1,054 Saves)
Twitter: 2M Impressions, 84,592 Engagements, 38,000 Link Clicks, 9,000 Profile Visits
Facebook – 255,000 Impressions

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