Our team partnered with Callaway Golf to capture premium tour content of their PGA Tour athletes ahead of the AT&T Pebble Beach Pro-Am. In addition to covering all major brand representatives, we were on-site to support the launch of the new Quantum driver and fairway woods, along with Chrome Tour golf balls — creating performance-driven product storytelling in a true tour environment. Guided by three streamlined creative pillars — The Elements, The Tools, and Believe in Faster — we delivered more than 50 assets generating over 10 million impressions, balancing tournament-week coverage with evergreen brand content. Additionally, our Cinematic recap aired nationwide on Golf Channel during Callaway’s feature segment on Golf Central.
Our wide range of asset delivery included – Capturing swings at 600fps with the Freefly systems Camera, delivering highly produced edits with polished sound design and pacing, as well as quick-turn carousel pieces built for social.
Beyond raw coverage, we delivered highly produced social and digital edits featuring cinematic pacing, intentional sound design, and polished post-production. Environmental textures from Pebble Beach’s coastal conditions layered with crisp impact audio and motion-driven vfx, created elevated brand pieces built for both immediate engagement and long-term campaign use.
We developed quick-turn, high-impact one-off clips designed specifically for carousel posts across social platforms. Grouping complementary swings, product moments, and environmental details into swipeable sequences allowed Callaway to tell deeper performance stories within a single post — increasing engagement, retention, and overall impressions during tournament week.
