Our team supported Bleacher Report’s social coverage of the first two weekends of NCAA March Madness, deploying 4 shooters across multiple tournament sites nationwide simultaneously, to capture and deliver real-time content throughout the event.
Working with both iPhone and camera-based workflows, our team produced a high volume of platform-specific content ranging from team arrivals and fan atmosphere to in-game highlights and postgame locker room celebrations. During stoppages, our shooters would edit and deliver content to ensure key moments were published within minutes of happening.
Across the tournament, our crews averaged more than 15 deliverables per game, providing a continuous stream of content that kept pace with the action on the court. The coverage generated more than 26 million impressions across social platforms.
This project highlights Athletic Content House’s ability to serve as a trusted partner for brands and media organizations that require fast, reliable, large-scale content production and distribution.
