A widespread digital campaign consisting of 12 long form videos, 24 short form ads, and 9 interviews filmed across the country in 3 weeks. From Shohei Ohtani winning AL Player of the Year to Ronald Acuna Jr. winning league wide Player of the Year, these videos announced each individual award for the 2023 MLB Players Choice Awards.
We developed the creative concept and brand image behind the campaign which consisted of a black & white, hollywood-esque docustyle supported with vibrant graphics. The ACH team completed 9 shoots across the country within 3 weeks.
Posted primarily across Instagram and Twitter, the videos generated 6+ million views and ended up in collaboration posts with Blake Snell, Gerrit Cole, & Liam Hendriks. The teams also supported the campaign with collaboration posts by the Chicago Cubs, San Diego Padres, Chicago White Sox, and Atlanta Braves!
