Fast-Turn Social & On-Demand Video Coverage Across 3 High-Intensity Weeks.
For the 2025 MLB Players Choice Awards, our team delivered relentless, on-demand video coverage over a three-week sprint leading into the World Series—where every moment, athlete, and reveal needed to be captured and delivered immediately. We filmed 12 athletes over this 3 week span. From last-minute calls telling us an athlete was available the next morning and flying straight to Seattle, to executing interviews in unpredictable environments, ourrun-and-gun approach kept pace with the ever-shifting flow of postseason baseball.
We edited and delivered broadcast-ready highlights and assets on a tight timeline so they could be included on CBS’ broadcast and other major platforms immediately following announcements. The result: compelling, timely content that supported the Awards’ story in real time, kept audiences engaged, and made sure MLB’s top athletes were showcased at peak relevance. From interview setups in Seattle to captivating black and white photoshoots with Ronald Acuna Jr, our team delivered when it mattered most.
