For the fourth consecutive year, Athletic Content House returned to MLB All-Star Weekend to work alongside the MLB Players Association. Spanning three full days, our team produced and delivered 100+ hybrid photo and video assets across every major moment: the Futures Game, All-Star Media Day, Home Run Derby, All-Star Red Carpet, MLBPA Player Activations, the Players Party, and the All-Star Game itself.
Working on the fly, our crew adapted to any setup, any environment, and any last-minute pivot without missing a beat. turning around photos, real-time clips, one-off edits, and polished produced recap pieces. We covered multiple Players Trust and MLBPA-powered activations, capturing authentic athlete moments that resonated well beyond the ballpark. The fast-turn workflow drove Instagram collaborations with multiple players and teams, generating over 7 million impressions and strong organic engagement across social.
The MLBPA’s continued investment in ACH reflects a relationship built on trust, consistency, and a proven ability to deliver at championship speed when it matters most.
