Path to the NFL Draft 2023 – Wilson Sports

This was a two-day project in collaboration with Wilson Sports. We followed Paris Johnson Jr from the night before to the big stage and captured all the emotions that come with being drafted. Wilson Sports focused on the importance a Wilson football has had on Johnson’s life from peewees all the way to the pros. ACH delivered a 7 minute documentary video, 10 shorter form social media reels, and a photography album.