Real-Time Social Coverage at Championship Speed For the 2025 PGA Championship at Quail Hollow Club in North Carolina, our team delivered end-to-end, real-time social coverage across one of golf’s biggest stages. Over the course of a full week on site, we captured, edited, and published high-performing content designed to meet the speed, volume, and quality demands of a global championship. All in all, we created over 150+ assets over the 6 days of coverage.
Our approach blended mobile-first storytelling, cinema-grade production, and rapid turnaround workflows—allowing content to reach fans within minutes of the action happening. One of our biggest strengths on this project was adaptability. Our crew seamlessly shifted between:
■ iPhone-based, in-the-moment content on the range and around the course—perfect for authentic, fast-moving social moments (including filming alongside Bryson DeChambeau)
■ High-end cinema production using cameras like the Freefly Ember, delivering polished visuals that elevated marquee moments.
This flexibility allowed us to capture everything from raw, personality-driven clips to broadcast-level visuals—without slowing down the content pipeline.
