For the President’s Cup, Golf Channel and Athletic Content House developed a team-agnostic content approach built around the energy of tournament week and the personalities of its players. The plan paired quick-turn Shot Tracer videos with swing-focused edits designed to capture the detail behind standout shots and give fans content to watch and share as the competition unfolded. As the weekend progressed a library of 50+ carousel assets was built to give Golf Channel a library of ready to use assets no matter where the storyline went.
Brands
Golf
President’s Cup 2026 | Medinah
- October 15, 2026
Summary
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Shot Tracers
Fast-turn ‘Shot Tracer’ edits brought the action to social while the practice rounds and pairings were still unfolding. Each video paired a player’s shot with a clear tracer, making the ball flight easy to follow and the moment easy to share on social for golf fans of both teams. This style edit promoted a high average watch time on social which led to increased views.
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Swing Analysis
Swing-focused videos put the technique behind standout shots in focus from the motion of the swing to the ball’s flight. These were built for short-form viewing, the edits were designed to turn memorable swings into replayable moments with the potential to travel beyond just the tournament audience. Shareability is the secret when it comes to swing videos on social media. Golf fans alike love seeing slow motion swings and the technique of the stars.
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Photography
We delivered more than 100 photos capturing both teams throughout tournament week from range and arrival moments to on-course action giving Golf Channel a versatile library of images for timely coverage and ongoing social content.
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