Athletic Content House partnered with ProXR Pickleball to produce launch content for their Signature Series and Sweet Spot Max Version 3 paddles. After collaborating with ProXR’s internal marketing team on creative concepts and a focused shot list, our crew executed a studio shoot, handling lighting, cinematography, and production.
Within one week, we delivered a full suite of launch assets designed for social and digital rollout. This included a 40-second product launch video, a 10-second teaser, and eight additional 10–15 second videos highlighting each paddle style. In total, Athletic Content House produced more than ten high-quality launch assets from a single day of production, giving ProXR a cohesive and versatile content package to support the release of their newest paddles.
